The collaboration of UK-based broadcast technology professionals has brought a pay-as-you-go, cloud-based, live frame rate conversion service to the global market.

M2A Media, a pioneer in software-defined broadcast solutions, today announced a partnership with InSync Technology Ltd, a leader in image processing and broadcast standards conversion, and Hiscale, a leader in video streaming and transcoding, to launch M2A Connect | Cloud Frame Rate Converter, the world’s first motion-compensated, live, cloud-based frame rate conversion service.

Many broadcasters discover that they need ad hoc frame rate conversion to deal with unforeseen spikes in demand or planned additional services for special events like international sports tournaments and significant competitions. Keeping proprietary hardware on-premises for sporadic use is both expensive and restrictive. Transporting equipment and personnel around the world to support each event is particularly costly and wasteful. Long supply lead times for frame rate conversion gear, compounded by the present semiconductor shortage, might cause broadcast projects to be delivered late and on budget. This traditional concept is turned on its head with M2A Connect | Cloud Frame Rate Converter.

M2A Connect | Cloud Frame Rate Converter is a live, cloud-based, motion-compensated frame rate conversion service that is integrated with M2A Media’s cloud collection, aggregation, and distribution system, M2A Connect. It provides broadcasters and OTT platforms with flexibility and scalability without the capital expenditures associated with traditional, hardware-based frame rate conversion.
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Because the Cloud Frame Rate Converter is controlled by M2A Connect scheduling, live events can be scheduled for frame rate conversion as needed without requiring manual intervention on the day of the event.
“As more broadcasters shift their workflows to the cloud, the desire to move old hardware-based services to the cloud grows,” Marina Kalkanis, CEO and Founder of M2A Media, said. We recognized the benefit of a cloud-based frame rate conversion service right away, and we were thrilled to team up with InSync Technology to be the first to supply it. Connect with M2A |

Cloud Frame Rate Converter is a market-leading product that complements M2A Connect’s revolutionary, software-defined solution perfectly.”

“FrameFormer from InSync Technology enables high-quality frame rate conversion for all forms of material, extending conventional national programming to a global reach,” said Paola Hobson, Managing Director of InSync Technology. We’re especially excited to collaborate with M2A Media, who are pioneers in the new cloud service delivery paradigm.”

Hiscale’s CEO, Tilo Skomudek, stated, “Enabling access to our media processing and transcoding solutions via such an advanced partner as M2A Media was a natural next step for Hiscale.” “The combination of superior cloud-based technologies is a game-changer.

All content owners will benefit from cloud-based processing technology and M2A’s service expertise.”
M2A Connect | Cloud Frame Rate Converter may be found at for more information.

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